Based on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers?
Answer to relevant QuestionsThe Internet electronically links many thousands of manufacturers to millions of consumers, thereby eliminating the need for middlemen in the twenty-first century. Who needs intermediaries if customers can go online and ...1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a ...Are there some downsides to franchise channels? What are they from the perspectives of franchisor and franchisee? Discuss the paradox the channel manager faces when selecting prospective channel members for franchise channels. Should customer involvement in providing services be avoided if at all possible in the design and management of the channel to deliver the service? Discuss.
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