Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather,

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"Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and ingenuity of the researcher." Discuss as a small group.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:00 AM

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Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather,

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While it is true that questionnaire design is more of an art than a science abandoning ...View the full answer

Marketing Research An Applied Orientation

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