Because shelf space is a limited resource for a retail store, product selection, shelf-space allocation, and shelf-space placement decisions must be made according to a careful analysis of profitability and inventory turnover. The manager of a chain of variety stores wishes to see whether shelf location affects the sales of a canned soup. She believes that placing the product at eye level will result in greater sales than will placing the product on a lower shelf. She observed the number of sales of the product in 40 different stores.
Sales were observed over 2 weeks, with product placement at eye level one week and on a lower shelf the other week. Can we conclude that placement of the product at eye level significantly increases sales?

  • CreatedFebruary 03, 2015
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