Below is an adapted note from Business Week published some time ago. After reading it, apply what you have learned in this chapter, and design a study after sketching the theoretical framework.
Answer to relevant QuestionsIn what ways do Lab experiments differ from Field experiments? Explain how the selection of participants may affect both the internal and external validity of your experiments. Identify the object and the attribute. Give your informed opinion about who would be an adequate judge. a. Price consciousness of car buyers. b. Self-esteem of dyslexic children. c. Organizational commitment of school ...How is the interval scale more sophisticated than the nominal and ordinal scales? “The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale.
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