Bethune was quoted as saying, You can make an airline so cheap nobody wants to fly it.

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Bethune was quoted as saying, “You can make an airline so cheap nobody wants to fly it.” Debate this issue, and the related issue of how can an airline make itself sufficiently unique so that it can command higher prices than competitors.

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Marketing Mistakes And Successes

ISBN: 9780470169810

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Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:28 AM

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Bethune was quoted as saying, You can make an airline so cheap nobody wants to fly it.

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While Bethune said that you can make an airline so cheap nobody wants to fly it this is not gospel I...View the full answer

Marketing Mistakes And Successes

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