Black & Decker’s industrial products division requires its distributors to maintain an adequate inventory by stocking tools and accessories of a variety and quantity commensurate with markets served and the highest standards of customer service. The exact quantity and variety of products carried by each distributor is based on an agreement made between the distributor and the appropriate Black & Decker sales representative. Discuss Black & Decker’s approach to inventory stocking. What problems do you see in securing compliance from the channel members?
Answer to relevant QuestionsApplying performance criteria can be difficult because so many factors may be involved an may change over time. Moreover, some performance criteria may apply differentially to particular channel members in varying ...What are the key disadvantages of electronic marketing channels? Based on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers? Discuss the channel structure of a single-unit franchise versus a multi-unit franchise. The Federal Trade Commission in a pamphlet it publishesentitled, Buying aFranchise A Consumer Guide, point sout that when people buy afranchise they often get to sell goods and services that have instant name recognition. ...
Post your question