Brand positioning and targeting also are necessarily interdependent. Explain this interdependency and provide an example to support your point.
Answer to relevant QuestionsWhat is the distinction between top-down (TD) and bottom-up (BU) budgeting? Why is BUTD used in companies that are more marketing oriented, whereas TDBU is found more frequently in finance-driven companies? Explain the meaning of 360-degree branding. What are the advantages and potential disadvantages of such a practice? Why is demonstrating financial accountability an imperative for marcom practitioners? What are your reactions to the application of neuroscience to marketing (neuromarketing) that was described in the IMC Focus? Do you consider this technique ethical? Do you fear that with the knowledge obtained from its ...A Boston diamond wholesaler developed a special way for cutting diamonds that gives diamonds perfect symmetry and extra sparkle. The wholesaler developed a viewing device (called the proportion scope) that allows consumers ...
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