BrandCo currently has 50 million shares outstanding. If BrandCo’s shares are trading at $19.16 per share, what is the company’s market capitalization (value of equity)? Assuming the market value of debt equals today’s book value of debt, what percentage of the company’s enterprise value is attributable to debt, and what percentage is attributable to equity? Using these weights, compute the weighted average cost of capital. Assume the pretax cost of debt is 8 percent, the cost of equity is 12 percent, and the marginal tax rate is 25 percent.
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