Briefly define partnership selling and explain its importance.
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Partnership
A legal form of business operation between two or more individuals who share management and profits. A Written agreement between two or more individuals who join as partners to form and carry on a for-profit business. Among other things, it states...
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Partnership selling involves a strategically ...View the full answer
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Related Book For 
Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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