Briefly describe a purchase you made where the customer service level had an effect on the product you selected or where you purchased it.
Answer to relevant QuestionsDiscuss the types of trade-offs involved in PD costs, service levels, and sales. Review the list of factors that affect PD service levels in Exhibit 11-3. Indicate which ones are most likely to be improved by EDI links between a supplier and its customers. Exhibit 11-3 What alternatives does a producer have if it is trying to expand distribution in a foreign market and finds that the best existing merchant wholesalers won’t handle imported products? Discuss how computer systems affect wholesalers’ and retailers’ operations. Relate the three basic promotion objectives to the four jobs (AIDA) of promotion using a specific example.
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