Briefly describe each of the components of a formal marketing plan.
Answer to relevant QuestionsWhat types of variables are used for market segmentation? Would a small firm use the same variables as a large business? Why or why not?Why would investors tend to favor a new business led by a management team over one headed by a lone entrepreneur? Is this preference justified?How might a board of directors be of value to management in a small corporation? What personal qualities and business qualifications are most important for a director? Is the hometown of the business owner likely to be a good location? Is it logical for an owner to allow personal preferences to influence a decision about business location? Explain your answers.1. What are some potential problems that Round-tree will face if she locates her new business at home?2. What do you see as the major benefits for Round-tree of a home-based business?3. How could Round-tree use technology to ...
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