Briefly describe the four psychological factors influencing consumer buyer behavior. Explain their importance to marketers?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:31 AM

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Briefly describe the four psychological factors influencing consumer buyer behavior. Explain their importance to marketers?

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The four psychological factors are motivation perception learning and beliefs and attitudes Motivati...View the full answer

Principles of Marketing

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