Briefly describe the four stages of the consumer decision-making process. Why is the first stage so vital

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Briefly describe the four stages of the consumer decision-making process. Why is the first stage so vital to consumer behavior?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:32 AM

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Briefly describe the four stages of the consumer decision-making process. Why is the first stage so vital

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Stage 1 Need Recognition x this stage is occurring when a consumer realizes that her or h...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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