Question: Briefly describe the history of secondary data in the United
Briefly describe the history of secondary data in the United States.
Answer to relevant QuestionsWhat is the difference between data mining and micromarketing? How would you go about evaluating secondary data? Why is evaluation important? Refer back to Table 5.2, which describes the subjects of information covered in the ACS. Imagine that you are thinking about locating very upscale restaurants in 10 different areas of the country and you want to use ACS data ...Should the marketing manager client be a focus group moderator? Why or why not? What is physiological measurement? Give examples of two techniques.
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