Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products.
Answer to relevant QuestionsWhat is contactual efficiency? Can you think of examples of contactual efficiency that do not occur in a marketing channels context? If so, list. What role can marketing channels play in helping the service provider to tangibilize the service? How does this relate to the other strategic components of the marketing mix? House calls by doctors is a type of medical service that has all but disappeared. But it may be making a comeback. A medical firm in Seattle called Carew a has started to send doctors to the homes of Microsoft employees who ...Nobody, and especially executives involved in channel management, could be expected to know everything about the foreign environments into which their firms’ channels extend. If this is true, what can they be expected to ...Dell Inc. in an attempt to gain penetration in the Chinese market decided to augment its direct sales channel model with indirect retail store channels. Two desk tops and two laptops both low priced and specially designed ...
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