Briefly discuss the three general categories of applications of customer relationship management systems (CRMS)?
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1 Acquisition CRMS aid acquisition of customers by gathering data tha...View the full answer
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Related Book For
Managing Supply Chain and Operations An Integrative Approach
ISBN: 978-0132832403
1st edition
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
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