Briefly explain how experiential marketing is different from other forms of marketing communications activities. What benefits does
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Had an experience as an external auditor in Ernst & Young Philippines and currently a Corporate Accountant in a consultancy company providing manpower to a 5-star hotel in Makati, Philippines, Makati Diamond Residences
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Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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