Briefly explain how sales promotion strategies are integrated with advertising strategies. Why is such integration essential?
Answer to relevant QuestionsIn sales promotion planning, what is meant by logistics and fulfillment? Assume you are a brand manager launching a new snack food or confectionary product. What balance would you recommend among consumer promotion, trade promotion, and media advertising? What specific sales promotion activities ...Automobile manufacturers have used rebate programs for years to provide consumers with an incentive to buy (and buy now!). Is this an effective sales promotion strategy? Conduct some secondary research on rebate incentives ...What are the advantages and disadvantages of using public relations as a marketing communications medium? Briefly explain. Designing the event is the second stage of event planning. What are some of the key decision areas in this stage? Briefly explain each.
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