Briefly explain the behavioural stages a consumer passes through prior to making the decision to buy a particular product.
Answer to relevant QuestionsWhat is a creative brief, and what role does it play in the development of an advertising campaign? Briefly explain the following creative execution terms: a) testimonial and endorsement b) tagline and slogan Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on the intended target? What are the benefits and drawbacks of using a celebrity spokes-person? Identify two key strengths and weaknesses for each of the following media: television, radio, magazines, newspapers, outdoor boards, and transit. What is the difference between a solo direct response campaign and a cooperative direct response campaign?
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