Briefly explain the following creative execution terms: a) testimonial and endorsement b) tagline and slogan
Answer to relevant QuestionsAre humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour. What is your assessment of each of the above strategies in terms of potential impact on the target market? Justify your position. Briefly describe the impact of reach, frequency, continuity, and engagement on strategic media planning. Given the nature of Canada’s population and where the bulk of the population is located, when is it practical to implement a national media campaign? When do regional media campaigns or key market media campaigns make ...Explain the concept of data mining. What impact does data mining have on marketing and marketing communications?
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