Briefly explain the following email advertising terms: a) Permission- based email b) Sponsored email c) Opt- in
Question:
a) Permission- based email
b) Sponsored email
c) Opt- in list
d) spam
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Permissionbased email is a situation where the user agrees to receive information from an adverti...View the full answer
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Related Book For 
Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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