Briefly explain which aspects of customer service you think would be most important for a producer that sells fabric to a firm that manufactures furniture.
Answer to relevant QuestionsBriefly describe a purchase you made where the customer service level had an effect on the product you selected or where you purchased it. Discuss the problems a supplier might encounter in using a just-in-time delivery system with a customer in a foreign country. Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers’ agents usually handle only noncompeting products from different producers? Many producers are now seeking new opportunities in international markets. Are the opportunities for international expansion equally good for retailers? Explain your answer. In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.
Post your question