Bruce Co expects its EBIT to be 185 000 every
Bruce & Co. expects its EBIT to be $185,000 every year forever. The firm can borrow at 9 percent. Bruce currently has no debt, and its cost of equity is 16 percent. If the tax rate is 35 percent, what is the value of the firm?
What will the value be if Bruce borrows $135,000 and uses the proceeds to repurchase shares?

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