Business Plan Archives: See if you can find a plan for your business at one of the business plan archive sites, because there is no shortage of business plans available for review on the Internet. For example, www.businessplanarchive.org provides plans from the dot-com boom and bust, including some plans of businesses still operating today. The commercial site behind Business Plan Pro offers a number of example business plans on their site, http://www.bplans.com/sample_business_plans.cfm. This is the site the SBA refers folks to when they seek example plans. The key academic archive comes from the Moot Corp competition, which pits MBA students against one another in an international competition. Their archive is at http://www.businessplans.org/businessplans.html, although the site is sponsored by another commercial company, Business Resource Software.
Answer to relevant Questions1. If he was going to build a business plan to present to the university administrators, what type of plan should he develop (following the types mentioned in Table 8.3)? 2. What parts of the plan should he make sure are ...What is the core component, the augmented product and the total product sold at your college or university? How does it differ from your institution to others in the area? 1. How did Dongzhou Gongbu “discover” his new product? 2. What was his “total product”? 3. How did this help him with his pricing strategy? 4. How might he use this in advertising? 5. Can you think of another product ...Recall the last time you purchased a product or service from a small firm. Did they use any of the techniques or skills involved in personal selling? How did they close the sale with you? Some of the most innovative start-ups have been firms that have dared to buck tradition in their distribution choices, like Netflix.com who distributes rental video through mail from their Website. Select four small ...
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