What type of exploratory research would you suggest in the following situations?
a. A product manager suggests development of a nontobacco cigarette blended from wheat, cocoa, and citrus.
b. A research project has the purpose of evaluating potential names for a corporate spin-off.
c. A human resource manager must determine the most important benefits of an employee health plan.
d. An advertiser wishes to identify the symbolism associated with cigar smoking.

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October 2, 2012

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