How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

Question:

How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

Question Posted: