1. What types of supply chain risks does Zoran face?
2. What steps can Zoran take to minimize the risks it faces?

Zoran Corporation is a designer of the chips that go into many of the electronic gizmos that are so prevalent today, including smartphones, digital cameras, television sets, printers, DVDs, DVRs, and others. Based in Sunnyvale, California, the company sits squarely in the middle of a complex supply chain that can be extremely challenging to manage because companies are hesitant to share sensitive sales information with other businesses. Sometimes Zoran does not know how customers use its specialized video- and audio-processing chips. One batch that the company thought was going into DVD players ended up in digital picture frames. Most of Zoran’s customers are the anonymous factories located in Asia that produce consumer electronics for global giants such as Toshiba, Samsung, Sony, and many others.

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October 12, 2012

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