Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its

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Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 12:17 AM

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Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its

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Marketing management

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