Discuss the importance of the wow stories in customer service for a luxury hotel like The Ritz-Carlton.

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Discuss the importance of the “wow stories” in customer service for a luxury hotel like The Ritz-Carlton.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 12:13 AM

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Discuss the importance of the wow stories in customer service for a luxury hotel like The Ritz-Carlton.

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The wow stories serve as a way to highlight an...View the full answer

Marketing management

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