Cliff Corporation, offers mountain-climbing expeditions for its customers, providing food, equipment, and guides. Climbs normally require one week to complete. The company’s accountant is reviewing historical cost data to establish a pricing strategy for the coming year. The accountant has prepared the following table showing cost data for the most recent climb, the company’s average cost per year, and the five-year average cost. 

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Required

 Write a memo that explains the potential advantages and disadvantages of using each of the per unit cost figures as a basis for establishing a price to charge climbers during the coming year. What other factors must be considered in developing a pricing strategy?

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Span of Time One Year Recent Climb Five Years Total cost of climbs (a) Number of climbers (b) Cost per climber (a ÷ b) $4,800 10 $266,000 $1,125,000 2,500 560 $475 $480 $450