Gordon Bethunes approach to salvaging Continental seems almost too good to be true. Surely he has shown

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Gordon Bethune’s approach to salvaging Continental seems almost too good to be true. Surely he has shown some management flaws or missteps? What could he have done better? Your recommendations please.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:28 AM

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Gordon Bethunes approach to salvaging Continental seems almost too good to be true. Surely he has shown

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Marketing Mistakes And Successes

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