How has the Internet changed consumers? Marketers?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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How has the Internet changed consumers? Marketers?

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The explosive growth in computer communications and other digital technologies has had a major impac...View the full answer

Principles of Marketing

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