Showing 251 to 260 of 681 Questions
  • Find estimates of price elasticity for a variety of consumer goods and services. Explain what price elasticities of 0.5 and 2.4 mean.

  • Find examples of five different types of consumer promotions and present them to your class.

  • Find examples of other online rumors and discuss how companies can combat negative publicity spread on the Internet. (AACSB: Communication; Reflective Thinking)The Internet can pose a public relations nightmare for companies. Venerable P&G found this out firsthand after launching its revolutionary Dry Max technology for its best-selling P

  • Find news articles about two recent data security breaches. How did the breaches occur? Who was potentially affected by them? (AACSB: Communication; Reflective Thinking)

  • Find or conceive of other applications in which the Internet and mobile devices create direct marketing opportunities. (AACSB: Communication; Reflective Thinking) The Internet opened the door for explosive growth in direct marketing, and much of that growth is through applications for mobile devices. For example, for $12.99 per month, Sch

  • Find other examples of how retailers are using digital technologies, such as digital signage and mobile technologies, to better serve customers.Mirror, mirror on the wall, who’s the fairest of them all?” This is no fairy tale feature anymore and can be found online or at a retailer near you. EZFace, a virtual mirror using augmented re

  • Find two other examples of online pricing mistakes. How did the companies handle the problems resulting from the pricing errors? The Internet is great for selling products and services. But don’t make a pricing mistake online! Intercontinental Hotels mistakenly priced rooms at one of its four-star hotels near Venice, Italy, for 1 euro p

  • FireSpot wants to expand to the Midwest and western United States and intends to hire ten new sales representatives to secure distribution for its products. Each sales rep earns a salary of $50,000 plus commission. Each retailer generates an average $50,000 in revenue for FireSpot. If FireSpot’s contribution margin is 40 percent, what i

  • Foreign governments often influence coverage of their nations through lobbying and public relations efforts. Name some examples from the text.

  • Form a small group and create an idea for a new business. Using the steps described in the chapter, develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business.