Customer Driven Strategy
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Name and describe the types of consumer buying behavior. Which one
Name and describe the types of consumer buying behavior. Which one would you most likely use if deciding on a laptop computer purchase and which for...
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Name and describe the types of consumer promotions. (AACSB: Comm
Name and describe the types of consumer promotions. (AACSB: Communication; Reflective Thinking)
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Name and describe the types of trade sales promotions. (AACSB:
Name and describe the types of trade sales promotions. (AACSB: Communication)
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Nearly 400 million rebates-worth about $6 billion-are offered to
Nearly 400 million rebates-worth about $6 billion-are offered to U.S. consumers by marketers every year. But do consumers like them? Often rebates...
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Netflix has made thousands of streaming videos available to its
Netflix has made thousands of streaming videos available to its unlimited subscribers. How does this strategy demonstrate a strategic window for the...
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Occasionally companies sell individual products, or even entire
Occasionally companies sell individual products, or even entire product lines, to other companies. Two recent examples are Pfizer selling its...
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One factor that appears to impede growth in online sales
One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited e-mail after a purchase is made. Given that...
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One psychological pricing tactic is just-below pricing. It is al
One psychological pricing tactic is just-below pricing. It is also called “9-ending” pricing because prices usually end in the number 9 (or 99)....
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One source of competitive marketing intelligence is a company’s
One source of competitive marketing intelligence is a company’s Web site. Visit Apple’s Web site (www.apple.com) to search for information that...
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P&G’s average contribution margin before the price cuts was 20
P&G’s average contribution margin before the price cuts was 20 percent. Refer to Appendix 2 and calculate the new contribution margin if prices are...
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