Showing 351 to 360 of 681 Questions
  • In 2008, BrandZ ranked Toyota the number one brand of automobiles, valuing the brand at more than $35 billion. In 2010, however, it valued the Toyota brand under $22 billion. Discuss some of the reasons for the drop in Toyota’s brand value. What is a brand’s worth? It depends on who is measuring it. For example, in 2009, Google was va

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    425
  • In a buying center purchasing process, which buying center participant is most likely to make each of the following statements? • “This bonding agent better be good, because I have to put this product together.”• “I specified this bonding agent on another job, and it worked for them.”• “Without an appointment, no sales rep

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    188
  • In a small group, debate whether or not the Internet will result in disintermediation of the following retail stores: (1) Video rental stores, (2) Music stores, and (3) Clothing stores.

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    230
  • In a small group, design a viral marketing campaign targeted to teens for a brand of soft drink. Discuss the challenges marketers might encounter when implementing this viral campaign. (AACSB: Communication; Use of IT; Reflective Thinking)

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    240
  • In a small group, determine the costs associated with offering an online MBA degree in addition to a traditional MBA degree at a university. Which costs are fixed and which are variable? Determine the tuition (that is, price) to charge for a three-credit course in this degree program. Which pricing method is your group using to determine

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    251
  • In a small group, discuss the major public relations tools and develop three public relations items for each of the following: a hospital, a restaurant, and any brand of your choice. (AACSB: Communication; Reflective Thinking)

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    273
  • In a small group, discuss whether the following statement from Burton Snowboards North America, manufacturers and marketers of a leading snowboard brand, meets the five criteria of a good mission statement: “Burton Snowboards is a rider-driven company solely dedicated to creating the best snowboarding equipment on the planet.”

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    229
  • In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences among members of your group? Explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver

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    222
  • In a small group, visit a grocery store and examine the brands of breakfast cereal. Using the bases for segmenting consumer markets, identify the segmentation variables a specific brand appears to be using. Summarize the segmentation and targeting strategy for each brand. Identify brands with similar positioning strategies.

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    356
  • In small teams, research the benefits of purchasing the following products online:a. Notebook computersb. Hotel rooms in Orlandoc. Women's business-weard. Auto insurance

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    142
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