Define marketing and discuss how it is more than just telling and selling.

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Define marketing and discuss how it is more than just “telling and selling.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:08 AM

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Define marketing and discuss how it is more than just telling and selling.

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Marketing is managing profitable customer relationships The twofold goal ...View the full answer

Principles of Marketing

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