Discuss the two important questions a marketing manager must answer when designing a winning marketing strategy. How

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Discuss the two important questions a marketing manager must answer when designing a winning marketing strategy. How should a manager approach finding answers to these questions?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:09 AM

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Discuss the two important questions a marketing manager must answer when designing a winning marketing strategy. How

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To design a customerdriven marketing strategy the marketing manager must answer two important questi...View the full answer

Principles of Marketing

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