1. When considering the servicescape design of an orthodontic office, discuss whether orthodontics is a self-service, an interpersonal service, or a remote service, and how this will impact the design of the office.
2. Given that an orthodontics office is typically divided up into a number of rooms, specify the rooms you believe would be necessary for an orthodontics office.
3. In addition to space allocation for the necessary rooms, what other factors should be considered when designing an orthodontic servicescape?
4. Service firms often have to balance effectiveness and efficiency. Discuss what this tradeoff means and how it impacts the design of an orthodontics office.
5. If an orthodontist and his/her staff can serve six patients per hour, how many chairs need to be available in the waiting room?

In layman terms, orthodontics is a specialty of dentistry that addresses the treatment of improper bites that are the result of tooth irregularity, misalignment of the jaw, or both. The term, orthodontics, originates from the Greek words orthos (meaning straight or proper), and odons (meaning tooth). The majority of clients that seek out orthodontic services are looking to improve the general appearance of their teeth and/or to improve the functionality of their teeth by improving bite. Dentists seeking to become orthodontists typically engage in two- to three-year full-time postgraduate study. The typical orthodontist in the United States earns approximately $121,000 a year.

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August 31, 2012

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