Showing 11 to 20 of 159 Questions
  • 1. Using the Buyer’s Perception of Value presented in Figure 6.1, discuss the value provided by the MDVIP business model. Do you believe that MDVIP offers a good value to patients?2. Based on the 10 factors that influence price sensitivity described in the text, select five of these factors and discuss whether patient demand for health

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  • 1. What properties inherent in auto repair services contribute to consumer vulnerability?2. What types of ethical issues are involved with this case?3. Describe the consequences of Sears Auto Center’s behavior?4. What strategies would you suggest to help control future problems?The field of business ethics is particularly intriguing. On

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  • 1. When considering the servicescape design of an orthodontic office, discuss whether orthodontics is a self-service, an interpersonal service, or a remote service, and how this will impact the design of the office.2. Given that an orthodontics office is typically divided up into a number of rooms, specify the rooms you believe would be n

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  • A national restaurant chain has hired you to categorize customer complaints. Discuss the basic difference between the four main failure identification categories, and provide restaurant-related examples of each.

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  • A number of supply and demand strategies were presented as possible solutions to offset the challenges created by the perishability of services. (1) Discuss the major objectives of demand strategies in comparison to supply strategies. (2) To which group of strategies does “increasing consumer participation” belong? (3) How does “inc

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  • After a customer voices a complaint to an employee or a manager, what does it mean to “close the loop?” Why is this particular step important in handling complaints?

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  • Appreciate the types of ethical issues that often arise in the business sector.

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  • As you consider the table that provides Worldwide GDP information, a mix of countries comprise the top 10 service economies. These countries sometimes differ greatly, yet still generate large service economies. Please explain.

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  • Automated teller machines (ATMs) and, more recently, online banking, were thought to provide such a valuable service alternative that customers would need far fewer personal banking services with human tellers in traditional bank branches. In short, these new technologies were supposed to reduce drastically the number of bank tellers and

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  • Briefly describe how the unique service characteristics of intangibility, inseparability, heterogeneity, and perishability apply to your educational experience in your services marketing class.

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