Buzz Price, the location expert who helped Disney and other entrepreneurs find the ideal locations for their businesses, described the location decision in the following way: “Guessing is dysfunctional. Using valid numbers to project performance is rational.” How can entrepreneurs find “valid numbers” to help them project the performance of their businesses in different locations?
Answer to relevant QuestionsWhat factors should a manager consider when evaluating a region in which to locate a business? Where are such data available? Why is it important to discover more than just the number of passersby in a traffic count for a potential location? According to market research firm NPD Group, in 1985, women purchased 70 percent of all men’s clothing; today, women buy just 34 percent of men’s apparel. What implications does this have for modern store layouts? What functions do each type of trade intermediary perform? Summarize the key provisions of CAFTA.
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