Calculate the CPM for five or six different media vehicles that are interesting or topical.
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This exercise can be done in conjunction with question 2 since they will be looking at the media ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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