Can a manufacturer automatically decide that distribution is of vital importance to the firm and should be an integral part of its strategic plan?
Answer to relevant QuestionsShould a firm automatically dismiss distribution in formulating its long term corporate objectives and strategies? How does channel positioning relate to channel design and in turn to differential advantage via channel design? The grocery business is one of the most competitive of all businesses, especially when it comes to getting a new product from a small manufacturer onto supermarket shelves. The typical supermarket carries about 30,000 ...Give an example of an incongruent distribution objective. C.F. Martin & Company, located in Nazareth, Pennsylvania, is recognized by guitar enthusiasts as the manufacturer of the finest steel string acoustic guitars in the world. Martin is to guitars what Mercedes or even Rolls ...
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