Can market segmentation be taken too far? Why or why not? What strategy might a company pursue

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Can market segmentation be taken too far? Why or why not? What strategy might a company pursue if it believes that its market has been broken into too many small segments?

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Managerial Accounting Decision Making and Performance Management

ISBN: 978-0273764489

4th edition

Authors: Ray Proctor

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Question Posted: Aug 05, 2013 03:56 AM

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Can market segmentation be taken too far? Why or why not? What strategy might a company pursue

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Managerial Accounting Decision Making and Performance Management

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