Can you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided (services; retailers and distributors; people & organizations; sports, arts, & entertainment) and describe how each is a brand.
Answer to relevant QuestionsCan you think of yourself as a brand? What do you do to “brand” yourself? What do you think of Naomi Klein’s positions as espoused in No Logos? How would you respond to her propositions? Do you agree or disagree about her beliefs on the growth of corporate power? Choose a package for any supermarket product. Assess its contribution to brand equity. Justify your decisions. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications? Critique the Rolex brand audit in Brand Focus 8.0. How do you think it could be improved?
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