Can you think of some general guidelines to help marketers mix and match brand elements? Can you

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Can you think of some general guidelines to help marketers “mix and match” brand elements? Can you ever have “too many” brand elements? Which brand do you think does the best job of “mixing and matching” brand elements?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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Can you think of some general guidelines to help marketers mix and match brand elements? Can you

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Guidelines for mixing and matching brand e...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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