Can you think of some general guidelines to help marketers “mix and match” brand elements? Can you ever have “too many” brand elements? Which brand do you think does the best job of “mixing and matching” brand elements?
Answer to relevant QuestionsThink about the products you own. Assess their product design. Critique their "after-marketing" efforts. Are you aware of all of the products' capabilities? Identify a product for which you feel you are not fully ...Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions. Pick a brand. See if you can assemble a brand inventory for it. What do you think of the Interbrand methodology? What do you see as its main advantages and disadvantages? Pick a product category. How are different leading brands targeting different demographic market segments?
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