Changeable message signs are billboards that vary the advertising message on a schedule of every 4 to

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Changeable message signs are billboards that vary the advertising message on a schedule of every 4 to 10 seconds. What, in your opinion, is the value of this technology to the advertiser, and what are the potential hazards to society?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:47 AM

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Changeable message signs are billboards that vary the advertising message on a schedule of every 4 to

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Benefits to the advertiser are the ability to communi...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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