Channels of distribution for books have gone through a metamorphosis in recent years with the emergence of e-books, such as Amazon’s Kindle, Barnes & Noble’s Nook, or Apple’s iPad. Indeed, by mid-2010, reported that sales of books through its Kindle outnumbered its sales of hardcover books by a ratio of 180 e-books for every 100 hardcover books sold. Only paperback books still sold more units than e-books. But the e-book channel continued to grow rapidly to account for close to 10 percent of total book sales by the end of 2010. Do you think e-book channels will eventually totally replace conventional, physical book channels? Why or why not?

  • CreatedJuly 14, 2015
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