Channels of distribution for books have gone through a metamorphosis in recent years with the emergence of e-books, such as Amazon’s Kindle, Barnes & Noble’s Nook, or Apple’s iPad. Indeed, by mid-2010, Amazon.com reported that sales of books through its Kindle outnumbered its sales of hardcover books by a ratio of 180 e-books for every 100 hardcover books sold. Only paperback books still sold more units than e-books. But the e-book channel continued to grow rapidly to account for close to 10 percent of total book sales by the end of 2010. Do you think e-book channels will eventually totally replace conventional, physical book channels? Why or why not?
Answer to relevant QuestionsIn mid-2009, a class action lawsuit was launched against Babies “R” Us, a division of Toys “R” Us, as well as five manufacturers from whom Babies “R” Us purchased baby products for resale in its stores. The suit ...Summarize what is known about the use of power in the marketing channel. Are the effects of conflict necessarily detrimental to channel efficiency? Explain. In the summer of 2009, Walmart, the world’s largest retailer, left no doubt about its enormous power in the marketing channel. Walmart announced to all manufacturers whose products it sells that they must adhere to ...Can a manufacturer automatically decide that distribution is of vital importance to the firm and should be an integral part of its strategic plan?
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