Choose a car manufacturer and brand that you are familiar with. How would you describe the brand's

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Choose a car manufacturer and brand that you are familiar with. How would you describe the brand's attributes, personality, and positioning? How do you feel about the brand? In other words, describe your emotions and beliefs about it.

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:10 AM

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Choose a car manufacturer and brand that you are familiar with. How would you describe the brand's

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Responses will vary depending on the car but almost everyone ...View the full answer

Marketing An Introduction

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