Question: Choose a company that has an online sales segment it

Choose a company that has an online sales segment; it can be a company that operates entirely online or a brick-and-mortar store with an online site. Assuming a balanced scorecard approach, identify five specific measures that the company could use to measure performance from the customer perspective. For each measure identified, indicate how that information would be obtained.


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  • CreatedFebruary 27, 2015
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