Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and discuss why this is so.
Answer to relevant QuestionsIMC Perspective 9-3 discusses the legendary “1984” commercial used to introduce the Apple Macintosh personal computer. Why do you think Apple chose to never run this ad again after the Super Bowl, given its popularity ...One well known media planner has noted that media buying is a combination of art and science with a definite bias toward art. Explain what this means and give examples of circumstances or situations in which this might be ...Discuss how companies that advertise on the Super Bowl are using it as an integrated marketing opportunity and leveraging their involvement with the game. Evaluate the pros and cons of releasing a Super Bowl ad prior to the ...Evaluate the use of sweeps ratings periods as a method for measuring local television viewing audiences. Do you feel think sweeps ratings provide reliable and valid estimates of local television viewing audiences? How might ...If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or ...
Post your question