Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are

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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are

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Typically event sponsors are borrowing equity from ...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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